And what I’ve learned over the past 20 years is that if I want to make a difference for biodiversity, I’m going to have to let it go.
In the mission-driven context, I think of impact as the change you want to make in the world. If you solve the problem you set out to solve, what would the world look like?
Not only do urban vegetation and natural areas provide habitat, reduce polluted runoff, clean the air, and cool the air, they also make our lives better.
I named my business Strong Outcomes because I believe that focusing on what you want to achieve will lead to more effective presentations, programs, and organizations.